As you all of you knows that in the new Blogger interface the search
preferences section is added which helps the user to make his/her blog
more search engine friendly. That section really contains such great
things and from today I’m going to discuss with you on each and every
part of search preferences section. Well, So today we’re going to learn
the first part of search preferences which is Meta Description. In the
old interface we were unable to use meta description in each and every
post, we only used to add that description to homepage only by manually.
But now every one can add it in every post and page without touching
any HTML or XML coding. You just need to enable it from search
preferences section.
What is Meta Description?
Meta description is an HTML or XML element that describes the web
page to search engine’s crawler. In other words it tells the information
about your web page to search engine’s crawler so that search engine
may provide your web page in search results on proper place. It also
shows in the search results page so that the user may know that what
kind of page it is.
Adding Meta Description In Every Post With Blogger
By default in blogger that is disable so we’ll need to enable it
after that we can use it. In this section the meta tags will enable for
homepage only and the last section of this will show you that how can
you use these tags for every post. Simply the follow the below steps.
- Go To Blogger >> Settings >> Search Preferences
- Look For Meta Tags Section and Tick “Yes” To Enable It.
- Now a box will appear where you have to write your meta tag or description. Make sure that it doesn’t exist 150 characters.
- Click Save Changes!
Now here is one problem! If you are using custom blogger template
then continue reading this. The problem is that sometimes custom blogger
templates doesn’t work with these meta tags but if you are using
blogger default template then it’s fine. In order to work properly meta
tags with custom blogger templates you will need to insert an short XML
code in your template which we will solve this issue. Simple follow the
below steps.
- Go To Blogger >> Template >> Edit HTML
- Search For <head> and Paste The Following Code Below <head>
<b:if cond=’data:blog.metaDescription != ""’>
<meta expr:content=’data:blog.metaDescription’ name=’description’/>
</b:if>
- Save Your Template and You have successfully added meta tags for homepage.
- Now let’s jump to next step.
Adding Meta Tags In Every Post
After enabling meta tags for homepage, it’s time to add these tags
in every post. Now when you will go to any post editor or create new
post, You will see “Search Description” section in the sidebar where you
have to simply write your description for that post. This search
description section was disabled but after enabling for homepage it is
also enable for every post and page.
Write your description for every post in that box and publish it. Is it not so easy?
What’s More?
So Friends, That was our first part of search preferences settings
which was really pretty easy and so useful. In our next posts we’ll talk
on each part of search preferences and soon we’ll complete the Blogger
SEO. If you are facing any problem then leave a comment below. Be in
touch with us for more and also subscribe us. Take a lot of care of you
and your family.



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